#Instabar click marketing movie#

The reason why I continued to fight this was to clear my name.'Īccording to the settlement agreement, Pine withdrew all other claims including his breach of contract claims without prejudice. “To me, it was never about the money,” Millette said. Millette said he never filed a counterclaim against Pine and all he was trying to do was help a friend. 'It was always my plan to open a Instabar in Portsmouth,' Millette said. While he allowed Pine to temporarily use his idea of Instabar, he never gave him ownership. More: Teatotaller gets NH Supreme Court win over Facebook, Instagram, which deleted cafe’s account When the COVID-19 pandemic shut down the restaurant in late March 2020, Pine claims he tasked Millette with helping design and develop the outdoor patio as a new bar.Īccording to Pine’s lawsuit, a “team approach” was used to develop the concept of the outdoor space and its name Instabar. Millette claims he was only hired to help rebrand the restaurant, a job that he did. Pine had hired Millette, a longtime friend, to help rebrand the restaurant from a barbeque pit to a Tex-Mex eatery, paying him $600 a week. Pine filed the lawsuit against Millette in 2020. 'Instead of pursuing that and getting into a long battle with them, we just changed the name and that was it.' A dispute between friends 'Mark Zuckerberg (owner of Facebook) and their attorneys got involved with the name of the Instabar,' Pine said. The bar billed as the 'Happiest Place in Hampton' is still surrounded by art murals, or Instagram-able scenes, where people can snap pictures of themselves and their groups, and post on social media.

Pine rebranded the Instabar early this year into the Backyard - same concept, different name. 'This was one of my ideas that was so easily achievable for me that I was like 'This is my idea, this is like my pet rock.’' Hampton's Instabar rebranded to the Backyard

'I have done a lot of things in my life where I have been 10 feet away from something and people didn't know I was behind it,' Millette said. None of those endeavors, he said, made him rich, but his ideas have helped a lot of other people get rich. ‘Murder at the Front Door’: Retired cop pens novel on Cushing homicide in Hampton

#Instabar click marketing movie#

He's done many things over the years from serving as Olympic snowboarder Scotty Lago’s manager, starting his own mixed martial arts Global Fight League, to consulting on the movie “Here Comes the Boom,” starring Kevin James. Millette considers himself a 'serial art entrepreneur.' 'To me, (the trademark fight) is proof of concept,' Millette said. Millette drew inspiration from certain spots on Rainey Street, Nashville and other social pop ups like Happy Place and The Ice Cream Museum. Home of 'Smash Burger': Backyard Grill in Seabrook newest eatery for Shane Pine He said the idea for Instabar was to be a traveling urban pop-up art bar that would appear and disappear in an instant. Millette said he first came up with the Instabar concept while working in Austin.